Hi Truper!
Sit, click through, and reflect.
This will take 7 to 9 mins of your day.
We, at Beacon Studio,
are thinking about Truva.
We contemplate your
brand color.
We feel delighted scrolling
through your website.
truva.in
We love reading your
posts on LinkedIn.
We are also
Trufans.
We produce compelling videos for startups, supporting them in their sales and fundraising journeys.
And we have two ideas for Truva.
Also, one question at the end.
Let's ideate
Idea #1
The Brand
Explainer
Idea #1 — The Brand Explainer
The Problem
  • Broker and middleman trust is a big issue in India's real estate market.
  • India has 50+ proptech platforms, with the cosmetic title "We help you buy and sell property." The operational differentiation is not visible.
  • As Truva expands to more localities and cities, first-time buyers or sellers unaware of conventional pain points will visit your website and be curious about the differentiation.
Idea #1 — The Brand Explainer
The Interpretation
  • New visitors to truva.in should understand quickly why Truva isn't just another listing platform.
  • It strengthens the buyer's mental model about the solution.
  • Explaining exclusive mandates, renovation, staging, TruIQ pricing, legal clearance, and end-to-end handholding must be a challenge.
Idea #1 — The Brand Explainer
The Solution
  • A brand explainer video makes the invisible visible.
  • Motion directs attention. Narrative builds understanding. Design leaves a visceral impression.
  • This one video works on the homepage, in LinkedIn posts, investor decks, and WhatsApp conversations with sellers.
Idea #1 — The Brand Explainer
Here's what this looks like
Click outside the video to continue →
Idea #2
The Seller
Acquisition Video
Idea #2 — The Seller Acquisition Video
The Problem
  • Selling a home is one of the biggest financial decisions a person makes.
  • And Truva asks sellers to hand over their property to renovate, price, and sell. That's a massive trust ask.
Idea #2 — The Seller Acquisition Video
The Interpretation
  • Your model only works when sellers sign exclusive mandates.
  • A clearly mapped onboarding can make this easy, but this must require multiple assets, lengthy readings, and explanations.
Idea #2 — The Seller Acquisition Video
The Solution
  • A process walkthrough video paired with a real seller testimonial can become a single asset to solve this.
Idea #2 — The Seller Acquisition Video
Process walkthrough example
Click outside the video to continue →
Idea #2 — The Seller Acquisition Video
Testimonial video example
Click outside the video to continue →
One question for you
What's your biggest challenge around content right now?
We have more ideas
Investor Pitch Enablement Video
TruIQ Explainer
Brand Identity Video
Let's connect and explore most relevant ideas.
Beacon Studio × Truva
Let's create
TrueWah videos.
Check out our work